User blog comment:AtomicScientist/What to do, What to do... (LEGO Minifigures Release.)/@comment-4724333-20130829204750/@comment-1392407-20130829223335

LU developers are professional designers who were paid to do what they did.

http://legominifiguresonline.wikia.com/wiki/User_blog:Sim533/LEGO_Universe_Devs_give_their_opinion_on_the_given_trailer.